How to Market Your Home Online in DeSoto, TX

By Steven with Refind Realty

If you’re planning to sell your home in DeSoto, getting it online is just the first step. Marketing it the right way? That’s what gets you offers. I’ve helped dozens of sellers in the Dallas–Fort Worth area stand out and get results—and I’ll show you exactly how to do it.

This guide covers everything you need to know to market your DeSoto home online like a pro—from listing platforms to targeting the right buyers. And if you want hands-on help, we can do this together.

1. Create a Listing That Sells

Your listing is your first impression. It needs to be clear, keyword-friendly, and focused on what buyers care about.

Use phrases like:

• “Move-in ready home in DeSoto ISD”

• “3-bedroom with large backyard near I-35”

Add specifics—updated kitchen, large lot, recent roof—and link out to your virtual tour if available.
If you haven’t already, check out our full Home Seller Checklist to prep your home for listing.

2. Use Professional Photos and Video

Photos aren’t optional anymore—they’re everything.
Professional shots highlight space and light, while a short walk-through video gives buyers a real sense of layout.

Want to know how to stage for photos? I cover that in detail in our Home Seller Guides.

3. Post on High-Traffic Platforms

You’ll want your home featured on:

• MLS

• Zillow

• Realtor.com

• Google (through your agent’s GMB page)

• Facebook Marketplace

• Instagram Reels

But just posting isn’t enough. Pair that with a strong CTA and direct contact info. If you need help setting this up, book a spot in one of my Home Seller Webinars.

4. Run Targeted Social Media Ads

Use Facebook and Instagram ads to reach buyers already looking in the DeSoto and DFW area.
Filter by zip code, budget range, and even behaviors like mortgage pre-approval.

If you’re not sure how to do this, I walk you through it in our Home Selling Options breakdown.

5. Share in Local Groups and Channels

Post your home in:

• DeSoto neighborhood Facebook groups

• Nextdoor

• Local DFW real estate forums

Talk about what makes your location great—close to schools, walking trails, or Joe Pool Lake. Local context builds buyer interest faster than generic listings.

6. Use Your Home’s Lifestyle to Your Advantage

Write a short blog post about your neighborhood and what it’s like to live there.
Pair it with photos of the home and promote it via your social profiles.

Looking for an example? Check out the lifestyle content in our New Construction Webinar series that we use to drive interest for new builds—it works just as well for resales.

7. Optimize for Local SEO

When you write your listing or social post, use keywords that match what buyers are searching:

• “DeSoto TX homes for sale”

• “Sell my house in DeSoto”

• “DeSoto real estate market”

You can also use my free Home Seller Score tool to gauge how your home stacks up against other listings nearby.

8. Offer Multiple Tour Options

Combine in-person showings with virtual ones.
A simple Zoom tour or 3D walkthrough can help out-of-town buyers make faster decisions.

We explain how to set this up in the New Construction Home Guide, which also works great for resale listings.

9. Get Pre-Qualified Buyers

When you market your home, you want to attract serious, qualified buyers—not just browsers.
Refer them to our Get Pre-Approved tool, and I’ll make sure they’re ready to close.

10. Track What’s Working

If views or offers slow down, we’ll reassess photos, pricing, and ad performance.
I don’t just list and leave—I monitor your results and adjust fast. That’s what keeps my clients ahead.

Want to see this in action? Download the Lone Star App and get real-time updates on showings, feedback, and next steps.

Final Thought

Marketing your home in DeSoto doesn’t have to be overwhelming. With the right tools, clear messaging, and a strong online strategy, you can attract qualified buyers and close on your timeline.

Let’s make it happen.

Download the Lone Star App here https://lonestarliving.hsidx.com/@sthomas

You're Always Home With Refind Realty!

FAQ: Selling a Home Online in DeSoto TX

What platforms should I list my home on?
MLS, Zillow, Realtor.com, Facebook Marketplace, and Instagram are musts.

Do I really need a video tour?
Yes. Video increases buyer interest and keeps people on your listing longer.

Should I run ads myself or hire someone?
You can do it yourself, but I include it in my listing services. Want to chat? Let’s connect.

How can I tell if my listing is underperforming?
If you’re not getting clicks or showing requests within the first 10 days, it's time to change photos or pricing.

How do I know if a buyer is serious?
Always ask for a pre-approval letter. Use our Get Pre-Approved link to make that step easier for them.